Friday, April 30, 2010
Rant #7 - "Can't Leave Rap Alone The Game Needs Me!"
So B Side Fans, it's been a while since I came at you with an editorial piece of what is on my mind. Because of that, and I'm even on my reviewing of genres, it seemed like a good time for one. Plus, I've had something on my mind for about a year now that has been bugging me.
What is wrong with the rap game today?
Seriously...you used to be able to find a new record once a month that was not only good, but some new artist that made you hungry for more hip hop. When I'm sitting down at work, it's very rare I actually feel like rap right now - and at first I thought I was just going through one of my cycles, but truth is, it's because nothing new and exciting is out there. Jay-Z dropped Blueprint 3 last September - that was honestly the last really good rap record to come out. Ludacris dropped Battle Of The Sexes which stunk. Young Jeezy has been promising Thug Motivation 103 for over 2 years since Recession dropped, and that continues to get pushed back. DMX hasn't been relevant in a decade, but he's going to put one out this year sometime - date again keeps getting pushed. Dr. Dre has been promising Detox will come out, shocker folks, been pushed back to no release date again. What is going on? Lil Wayne put out one of the best hip hop records of all time in Tha Carter III 2 years ago, and has followed that up with garbage. Snoop, Game, 50 Cent...the list goes on and on of guys who have once upon a time put out quality work that have gone lackluster. This trend is getting very frustrating for those of us who really enjoy the genre. When are the fans going to have the joy of good music again? Can anybody tell me that? We keep getting promised by artists and record labels that good stuff is coming soon - and when that date approaches, it's delayed for various reasons. Guys keep dropping mixtapes to generate buzz, and even those are bad!! Drake and Kid Cudi seem to be two guys that are actually working hard right now, and both are poised for big hits again this summer. Would it surprise me if they stunk? Not at all. Isn't that sad? A huge fan like me feels that jaded by the rap game nowadays. I have people frequently come up and ask, "what's good in hip hop today?"...I haven't had a good answer in over a year! I simply do not get it. These artists need to start making an effort again. Luda needs to STOP putting out one album per year and focus on putting out hit first GREAT one since Word of Mouf. Jay needs to stay retired and get some new and exciting talent in Roc-A-Fella. Kanye is due for another one and something needs to come out of the Aftermath camp soon. Even Em dropped the Refill side of his record that was a HUGE flop. He claims he knew it was bad and will be putting out something soon too. It's like, these guys know there is a lull and it's a problem but no one wants to step up. Record execs, figure this out and make something happen. With the resurgence of STP and other 90's alt bands keeping it going - rap might lose me for a long time to something that puts more emphasis on keeping fans happy.